Why Toy Story is the last 3D film I'll ever pay for

I went to see Toy Story 3 last night.

It was wonderful. A joyous, pixel-perfect celebration of story-telling and animation that does Disney's amazing history proud. It was a tour-de-force of perfectionism: every animation, line of script, colour and set has been designed with the kind of love and care you only get when you have a team of dedicated, incredibly talented individuals working with conviction on a project that they intuitively know is going to produce something really special. The plot is more grown-up than the previous films', and, if you haven't seen it yet I urge you to get to your local multiplex and see it immediately.

The original Toy Story marked something of a epiphany for grown-up film-goers: a movie intended for children didn't necessarily have to a primary-coloured mess of simplistic plotlines and one-dimensional characters. So it's fitting that the final chapter in the story marks another cinematic turning point, at least for me.

Toy Story 3 is categorically the last film I will ever pay extra money for to watch in 3D. My local Odeon was showing a 3D print of Toy Story at half six and the 2D version two hours later: I've concluded I'd have gladly waited.

Here's why:

It's expensive
Yeah, a quid for 3D glasses is expensive. Not for two people on a date, perhaps, but if you had (say) a family of five a trip to the cinema will cost you around fifty quid: more if you want to buy food and more if your children are over 12, since at my local cinema that means they count as adults. Another fiver for 3D glasses would be ok, except...

It doesn't add anything to the experience of watching a film
Let's be clear: I love cinema, and I love film. I used to write reviews of film for a local paper in Florida and I loved that as well, even though it meant suffering through pre-release showings of films like Tears of the Sun at nine-thirty in the morning with four grizzled hacks with halitosis and notepads. I love film, and I love going to the cinema.

A few years ago I went to see Batman: Dark Knight at an IMAX cinema in Sydney, and it was perhaps the most amazing cinematic experience I've ever had. It was expensive, yes, but there were audible gasps of appreciation in the opening scene where the camera swoops down over a fantastically huge and detailed Gotham City. I'll pay more for an amazing experience in the cinema and I suspect I'm not alone.

3D is not amazing. The problem is that if people notice 3D, they complain. They get headaches, feel nauseous, and stuff popping out of the screen distracts them from the altogether more crucial question of what's actually happening. The other side of the tightrope is the fact that if you make the 3D so it's not obtrusive and only appears at certain situations, you've just spent a spectacular amount of money creating an effect that most people won't notice enough to care about. There is no wow-factor. But a well-done special effect can be worth it, except for...

Wearing glasses is distracting
It just is. Every time I wear the glasses I can't stop fiddling. Every few minutes I wonder, "is it doing 3D now?" and peek out from underneath the glasses, either to see a blurry screen (3D!) or a focussed image (not 3D!). I fidget with them constantly. The other problem with a pair of glasses that cost less than a bag of cinema Haribo is that they're uncomfortable and I don't like things which chafe my ears. The other problem, of course, is that...

I can't see my popcorn
3D glasses, being polarised, are darker than not wearing glasses. The problem is that they're so much darker than normal they affect the image quality of the film.

Let's do a little, vaguely scientific test.

With my DSLR set on aperture-priority mode, I pointed it at a wall and pressed the shutter halfway to have it work as a kind of light meter. To get a good exposure, my camera told me, it would fire the shutter for 1/125th of a second.

Then, I held my New 3D Glasses over the lens and did the same thing. This time it metered and told me it would fire the shutter for 1/50th of a second to get the same good exposure. That's less than half as fast. Photographically, that means that my 3D glasses absorb 1 and one-third stops of light. In real world terms that means my glasses make anything I look at - a film screen, for instance - less than half as bright as it would be if I was just using my eyes.

I'm not alone in this: Christopher Nolan, who directed the (thankfully non-3D) Dark Knight, said, "on an experiential level, I find the dimness of the [3D] image extremely alienating." (here: http://www.thewrap.com/movies/column-post/3d-progress-lost-dark-19392)

When I flicked my 3D glasses away from my face during Toy Story 3 I got a bright, vibrant image that did justice to the artists' vision. With the glasses on, I lost track of details in dark scenes. Films shouldn't be hard to watch, you shouldn't need to squint, and you certainly shouldn't come away with an experience any less than the director and photography crew wanted just because the current vogue is for 3D effects.

I wouldn't say Toy Story 3 was ruined because it was in 3D. I still loved it, I recommend it whole-heartedly and if it doesn't win an Oscar I'll eat a pair of 3D glasses. But they'll be the last pair I'll ever own.

This is the full-version of a blog post also running at top tech title PC Pro - click here to read it

Why the Telegraph needs to give me a job

There are quite a few good reasons not to slag off newspapers and magazines if you're freelance. Today's target might be tomorrow's client, after all.

But the Telegraph's reality-free "10 reasons not to buy Apple's new iPhone 4G" deserves it.

My qualifications:

Professional journalist
Product reviewer
Former reviews editor
Former deputy reviews ed

If I was editing this piece I'd have sent it back to the writer with the following comments. I'd also have booked him an hour long refresher course in libel.

Here are the reasons the Telegraph is wronger than a Spice Girl on University Challenge.

(0.1. The iPhone 4G isn't out yet. You don't even know if it's going to be called that. Are you sure we should be speculating on something that isn't announced yet?)

1. It's expensive. Ok, but it's not fair to say Android phones cost "a lot less" than Apple's "extortionate" prices? £25/month iPhone 3Gs on Vodafone: £189. £25/month HTC Desire on Vodafone: £150. Also: iPhones are more popular than HTC phones. Most reviewers say Android is good, but not as the iPhone. Also, some cheaper Android phones are very basic.

2. It's anti-technology. Yes, a capacitive glass touchscreen, a mobile OS so intuitive my mum *actually* bought one, GPS, 3G, wireless and an app store with more than 200,000 apps you can download straight to your phone is anti-technology. Interesting use of "supply and demand" here. Hands up consumers: how many of you want to turn your phone into a shareable wifi hotspot? I agree to a point that Apple sometimes ignores consumers, but just because a phone does something doesn't mean consumers *want* it. (Also: this para includes a butcher's apostrophe. Someone read this piece other than the author before it was published, yes? Bueller?)

3. No flash. Fair enough. Although iPhones/iPads are going to become such a large part of the market that websites will start coding their video differently to make it work. Even Adobe itself has started on different ways to get rich content onto the platform. Also: flash on mobile phones can be quite battery draining, so while it may be something consumers want, it may not be in their best interest.

4. No multitasking. "If Apple announces multitasking next it will be an improvement..." Yeah, good point. Wouldn't it be great if Apple announced multitasking at some crazy day in the future? The world would be comple... what? It already did? TWO months ago? Man, news is *hard*. Also, apologising for features missing from past products would be quite a strange way for a company to behave, no? I'm still waiting for Ford to apologise for the Model T, which had NO airbags, NO stereo and NO BLOODY CUPHOLDERS.

5. Battery life is terrible. No it's not. I've reviewed the original iPhone, the iPhone 3G, and the 3Gs. Battery life is good. No more, no less. Take it off the charger in the morning and by the time you've used it on your commute, left it pulling down email on your desk all day and used it on your commute home, it should croak its last around midnight. Most smartphones are like this. If anything, the iPhone's battery life is better than most smartphones because you use a lot more. Also, if we're really going to publish this, let's print some numbers next to it so it makes it look like we know what we're talking about.

6. Apps channel money away from non-iPhone using customers. Interesting point. I guess it's true, but then iPhone customers make up 15% of the smartphone market, and the good money is on iPhone share rising and Symbian dropping. Also: iPhone customers are more likely to have disposable income, so companies can make money by selling them apps, or by attracting new customers with iPhones. Just because iPhone users are a numerical minority doesn't mean it doesn't make business sense to develop for them. Something not addressed here: are the apps any good? Do they add value to a consumer? (Answer, in many cases? Yes, and yes.) 

7. Poor headphones. AGREED. DEAR GOD YES. FInally, a nail struck on the head. But, wait, what's this? "It’s another example of Apple charging premium prices, but delivering a dressed up, budget product." Name another "dressed up budget product" Apple sells? Are you *trying* to get sued?

8. It's poorly designed. Not it's not. Back up that it gets poor reception. When you say it's uncomfortable to use for long periods do you mean when you hold it against the ear? Or in the hand? What are you talking about? Lots of people say the iPhone looks pretty good.

9. It charges for satnav. Fair enough.

10. iPod docks hold back better technologies. Wait, of all the things wrong with the iPhone you think there are too many docks? And you just said iPhone users were a "self important minority". Now iPods and iPhones are ubiquitous? Also, if the iPhone/iPod are ubiquitous, then it doesn't matter that all you can get are Apple docks in hotel rooms. Actually, if they're ubiquitous, then it's weird you can get anything else. Words are quite important in a newspaper, they mean stuff. Let's not abuse their dictionary definitions.

Best,

Dave Stevenson
www.twitter.com/davethelimey

*honesty box* edited to correct a few niggly typos. Turns out my brain works reasonably well at 0545 but my fingers do not necessarily keep pace.